Janine Lucas

Copywriter & Content Specialist

Janine Lucas

Pearson – Flyer – (RED)

PEARSON (RED) CHALLENGE - FLYER: Leave-behind created to promote the Pearson (RED) campaign--a contest in which marketing students concept the next Product (RED). I created the tagline "(RED)efine Your Impact on the World," which needed to stay within branding guidelines for both (RED) and Pearson.

When Pearson and (RED) teamed up for a promotion, I wrote and created copy that was within in compliance of both brands, and stirred up student interest.

Up Next:

Pearson – Magnet – Inside Guide